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[Challenges presented this season]
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Coached by professionals, managers get the unique opportunity to gain
years of management experience in days. In a simulated, but highly
realistic business environment, you, as the management team of your
business, have to steer it to success while handling the challenges of
the broader economic environment, the market dynamics, the
characteristics of your field or industry, your own company strengths
and weaknesses and the actions of your competition.

We offer both corporate in-house programmes, uniquely designed
according to the organisation's development needs, and group-based
workouts focusing on specific management and leadership themes aimed at
the individual participant. The Business Challenge also serves as a
powerful technique to complement academic training, providing managers
and leaders with the opportunity to bridge the gap between theory and
practise.
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Depending on the specific design of the session, you will achieve one
or more of the following results:
- You will see the bigger business picture, and understand better
how your decisions impact on the bottom line of your company.
- You will develop a profound insight into the complex dynamics at
play in the market.
- You will experience the importance of differentiation, and learn
how to leverage the value chain to achieve that.
- You will develop an understanding of the importance of customer
service, and how the total value chain has to be aligned to
optimally satisfy the customer's needs.
- You will begin to understand what the important issues are and how
to focus your effort.
- You will learn the skill of business problem solving: how to get
to the root of the problem, to identify potential solutions, choose
the best alternative and focus on the important issues. You will
learn how to analyse and interpret management information
(forecasts, sales reports, financial statements).
- You will develop a feel for the longer-term impact of your
decisions.
- You will gain confidence in business decision-making in high
stress situations.
- You will experience the value of information sharing and
coordination.
The Business Challenge provides you with the best in
business-specific skill enhancement!
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Using sophisticated computerised simulation, we create a realistic
business environment in which competing teams are challenged to run
their own businesses and achieve their business objectives.
As the management team of your business, you have to steer it to
success, while dealing with the realities of the broader economic
environment, the market dynamics, the characteristics of your field or
industry, your own company strengths and weaknesses and the actions of
your competition (which off course is represented by the other player
teams).
You have to decide on your business strategy, implement it, manage
the risks and counter your competition.
You have to solve typical business problems and overcome common
organisational difficulties such as information overload, time
constraints and the complexities of team dynamics.
You have to match supply to demand, and balance your whole supply
chain to optimally achieve objectives.

You have to deal with marketing, production, supply, and finance -
all at the same time.
You have to analyse management information (forecasts, sales reports,
financial statements), interpret it and act accordingly.
You have to deal with suppliers and customers who all have a mind of
their own.
And you have to show a sustainable profit and grow your market share!
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The road to wisdom?
-Well, it's plain and simple to express:
Err
And err
And err again
But less
And less
And less.
Piet Hein: The Road to Wisdom
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As a complementary training technique, this is really the only way to
become race fit. The reasons are many:
- It is PRACTICAL: Humans tend to develop insight best through
experiencing the impact of their actions.
- It is REALISTIC: you have to deal with the total complexity of the
management decision-making environment.
- It is a CHALLENGE: the competition, the markets, the macro economy
- each has a mind of it's own.
- It is SAFE - mistakes are allowed! You can experiment with new
ideas without paying the real costs.
- It INVOLVES everyone - you can't cheer from the side.
- It is FUN! We learn better when we like what we're doing!
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A session typically runs for two days continuously, and is usually very
intense. The session is conducted in so-called decision-making cycles. A
cycle typically covers between one to three months of business
simulation, but can be as short or as long as desired, depending on the
session objectives.
A decision cycle comprises the following:
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Players review and analyse the business history (results from
previous turn(s))
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Players formulate and input business decisions for the next turn
(spanning one to three calendar months)
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Coach Team runs the simulation
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Coach Team reviews the results
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Coach Team makes possible adjustments
- and the cycle starts again from 1.
Between cycles, review of history and coaching may take place, depending
on the session objectives. A decision cycle can take anything between
1-4 hours of real time.
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To set up a session, we would typically go through the following steps:
- We carefully establish the game objectives and the profile of the
target group(s). This may involve discussing with our Client
questions like what exactly they want to achieve with the session,
where they want to be after the session(s) as well as the seniority,
position, background, skills and experience level, attitude of each
participant, and why they think he/she should be part of the target
group. We then formulate the business outcomes we want to achieve
with this session.
- The next step would be for us to design the session to enable us
to achieve the required business outcomes. This involves deciding on
the best scenario to be fed into the simulation, the way the player
teams should be composed, special skills needed in the Coach Team,
what the game procedure should be, what special measures should be
taken etc.
- We discuss the session with our Client, to make sure they feel
comfortable with the design.
- After this we set up the simulation, produce the preparation
material for the players (which includes information such as a year
of business history and a brief on the company strategy) and
distribute it to them. This usually happens about a week or so
before the session.
- Lastly, we run the session and produce the after-session-report to
evaluate whether we have achieved the desired business outcomes.
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We exhibited at the international ASTD 2001 (American Society for
Training and Development) conference and the reaction from visitors of
all over the world confirmed that this product has some unique features:
- The simulation was specifically designed to be played by middle to
top management. That implies that the simulation of business
dynamics had to be realistic and complex enough to provide a real
challenge to such a senior group. Very few simulation games exist
that is able to provide a realistic learning experience to this
level of management. We are very successful with our senior
management programs, and clients leave the program absolutely
delighted. They report marked improvements in supply chain
efficiency due to the new insight created with senior members of
management.
- The game is unique in the sense that it allows you to set up a
specific company, and its competitors, realistic enough to provide a
valuable learning experience. We have a library of generic games
aimed at industries such as the petroleum industry, petrochemical
industry, food and beverage industry and travel industry. But we
have also set up several custom scenarios for specific clients,
modelling their own industry and company.
- The flexibility of the tool allows for a wide variety of
applications, from teaching business skills to "soft"
issues such as team building and leadership development.
- Our facilitation methodology is unique and allows us to optimise
the impact of the tool. We design each session to achieve very
specific outcomes, and ensure that we address the appropriate level
of decision making according to the profiles of participants. We
never compromise on the quality of coaches, to ensure that players
have the opportunity to learn from respected specialists in the
specific domain.
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This is a service that wins rave reviews every time we present a
session:
Total SA:
"Marked improvement in our demand forecasting! The people
who are responsible for it now understands how their forecasts impact
on the rest of the supply chain and therefore the bottom line of the
company"
"The best team building exercise we ever had!"
T-Systems Assessment Centre:
"Excellent training and assessment. Most enjoyable."
"I found the session extremely interesting. I am sure I
will benefit from these two days."
"All round the experience was great - more than I
expected."
European Masters in Logistics:
"It gives an individual an exposure to the market trends
and the supplier behaviour."
"A great learning experience that creates valuable insight
in business dynamics. A thoroughly enjoyable experience."
"Great experience in managing the total supply chain
without paying for your mistakes!"
"Very good experience in terms of logistical issues and
focus on profitability of the business."
Supply Chain Management Programme for Spoornet:
"I was very impressed with the course, as it really opened
my eyes as to how a business enterprise is run and the challenges that
managers are faced with. I hope that in future I will remember the
concepts given to me and that I will utilize them in my decisions.
Thank you!"
"Valuable experience - both in business and life! Better
understanding of the whole supply chain concept."
"We want to play for a longer period (3 days) and in more
detail!"
"Many thanks for a wonderful experience and well-organised
and effective learning experience"
"FANTASTIC!"
"This business game showed me new ways to understand the
entire business process."
"This was a great 'eye opener' for me!"
"I really enjoyed playing the game. I learned not to take
anything for granted, but to look at the facts and also to use my
common sense!"
Transnet Executive Women's Programme:
"Overall I really enjoyed the program. I found it very
insightful and educational."
"An eye opening exercise which makes one think
systematically and holistically."
" A worthwhile experience!"
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Our business is to develop management and leadership fitness through
practical business experience.
We design, develop and support business games to be offered by us as
well as value adding partners as part of their unique business solution.
"Tell me and I will forget,
Show me and I may remember,
Involve me and I will understand."
Anon
Our team members have extensive academic background and practical
experience in the gaming discipline. Two members hold masters degrees
that specialised in war games theory - business games originated with
the military. In addition to this, Insight personnel have more than 80
cumulative person years of experience in the practical design and
development of wargames for the military. We have invested our wealth of
knowledge and experience in the wargaming environment to develop unique
learning experiences for business. We have been providing practical
business training since 1999.
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